Insight Plus has developed the 10 Rs of profitable client base.  It is formed by both mechanics and means.

This document will demonstrate the mechanics

• Research  -  Know where the money is.
• Rates  -  Two out of three rule - quality/price/speed.
• Realisation  -  Determine your profitability at the level of the engagement.
• Remuneration  -  Revenue is vanity; profit is sanity.
• Review and rid -  To grow the high end of the business you must abandon the low end of the business.

and the means

• Recognition   -  Anyone can buy image; you earn reputation.
• Referrals -  The key to referrals is to exceed expectations...but you must let the client know you have done so.
• Rapport  -  Treat every client as a prospect and every prospect as a client.
• Repeat business  -  It costs five to six times more to attract a new client than to keep one.
• Relationship -  People don't care how much you know until they know how much you care.

To view 'How to build a profitable client base', please click here.

If you should require further information please contact us.

Home : Articles