In all our years of managing and consulting to law firms, we have discovered that marketing in any law firm is driven by just five words......"Do you know a good...
 ...Litigator?
 ...Family lawyer?
 ...IR Specialist?"

Few lawyers we know don their white shoes, grab a bunch of brochures and knock on doors up and down the main street of the town in which they live.  For most lawyers word-of-mouth remains the most effective marketing tool.  Lawyers always have and always will rely primarily on referrals. 

Referrals rely on just two factors:
• Reputation - your reputation provides the client with reassurance;
• Relationships - relationships mean that the risk is reduced for the client. 

Why is the risk reduced?  Because trust emerges.  The stronger the relationship the greater the trust, the greater the trust the less the risk....and the greater the likelihood the client will accept your fee.

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